Link Building is an important part of any blog’s SEO effort. However, there are various truth and lies that revolve around Link Building thanks to all the wrong information how to create backlink that is available. These truth and lies have only increased after the release of Google Penguin.
What are the causes of Link Building truth and lies?
There may not be any guidelines for proper Link Building though most search engines will be able to inform you of what not to do while doing Link Building. Most of the times, people will misread what the webmaster tools say and will use that for their own benefit. As a result, many truth and lies about Link Building are formed. Given below are some of the common truth and lies about Link Building.
Directory submission moves are not very successful
This is one of the most common truth and lies about Link Building. Directories are the most effective Link Building channels as soon as possible. However, when submitting the sites to these directories, it is important to remember that both the quality and quantity of links submitted can make a lot of difference. Directory submission moves are a very good way of increasing the number of links. However, there are certain things that you need to make sure before submitting the site to any of the directories. You need to ensure that the directory is not a part of any link network, it is not spammy and will not be penalized.
Reciprocal linking is no longer meaning
Reciprocal links can add SEO value to both the sites that are a part of the Link Building effort if it is done in an meaning and right way. Exactly what do have a negative have an effect on your site is if the site from which you get a reciprocal link is meaningless and is in no way linked with your site or field of business.
Don’t hyperlink to other sites
Today, it is important for you to be a part of a residential district than being the destination of inward bound links itself. Different websites will be encouraged to hyperlink to you if you will offer high quality links to anyone who visits your site. A part of this is to recommend other quality sites to people who visit your site. It is important for search engines that you are a part of the right cluster and add value to your visitor’s experience by providing the correct type links.
Get links from sites with a high page rank
Link Building is not as simple as getting links from sites with a high page rank. There are various factors that can affect the performance of your site. Things like the number of inward bound links, the single point text, how relevant the linking site is to your site etc will issue. You also must make sure that the page that you hyperlink to on the site has a high page rank. Sometimes, only the homepage will have a high page rank. You also have to ensure that the connection is not a no follow link as which is to be of no use.
Links coming from less relevant sites cannot be mentioned
There are many people who will say that links from less relevant websites will not help your site. However, they fail to realize that directory submission moves and interpersonal also make a positive change to the performance of the site. However, you should realize that all the websites that are there on the internet are not directories, social sites or news related websites. And linking to such sites will make no difference to your website.
Only links that are found issue
This is not true at all. There are various examples of sites with zero found inward bound links doing well and search results. Similarly, you should realize that just because a link is found does not mean it will help your site perform better. Whether the link is found or not will not matter. What is going to matter is products you can the links that you get to your site.
Buying links isn’t an meaning SEO technique
There are many good quality directories like Yahoo! Directory that need pay in order get included in the directory. Similarly, you may have to pay to become a member of various business community forums. These instances of buying links are completely legitimate and cannot be considered to be underhanded. However, you should be cautious while buying links. It is OK to buy a small amount of high quality links for your site. What you should not do is to buy a great deal of links and then disguise them to be organic links.
Link solicitation is the best way to get links
Many SEO s may recommend link solicitation to get links to your site. However, this may not be in the best interest of your site. Given below are the various reasons why link solicitation is considered to be bad.
· You will be spamming a web page and can get penalized or even flagged for this.
· You need to think about how many times you will reply to unsolicited emails. If you don’t respond to these mails, you cannot expect others to respond to your mails either.
· You need to think about why a person may not expect a link or a payment if they agree to hyperlink to your site.
· It can turn into a waste of time and money and may not give you any success either
· Understand that all of your customers will not be the same. The needs and requirements of a customer will change
· Try and make the site interactive and give customers to be able to engage.
One can use Link Building tools
It is important for you to remember that search engines do not encourage anything that is not organic. When you use Link Building tools, there will be a tremendous increase of your links on various questionable sites. This will give a clear signal to the search engines that what one does involves something that is not right. Another drawback of using Link Building tools is that they can not check the sites to that they submit your link for any punishment or other issues. Hence, using these tools can lead to many bad links which can have a negative have an effect on your site.
Guarantee of active links
Most of the times, the directories and other sites that you submit to, will have the right to decide whether your link should be added or not. Any SEO who can guarantee you active links will doubtless do some illegal thing to get your links active. You should be careful of such SEO s who promise that you a certain number of active links.
Meaning and proper Link Building requires a lot of manual effort and foresight. It involves a lot of thinking, strategic marketing and much of competition research. Substituting this with many less relevant links will only have a negative have an effect on your site. That is why it is important for you to make sure that your partner acquires all your links in an meaning manner. Not doing so can cost your site a great deal and lead to the downfall of your site online.